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Copywriter Highlight: Eric Graham
I highly recommend reading Eric Graham's blog for excellent free copywriting advice.
He recently posted about the now infamous "We Hate Spam as Much as You Do" privacy statement that you see all over the 'net.
Does it help or hurt opt-in rates? The answer is surprising. Here are the test results from Eric's split testing efforts:
We Hate Spam Test ResultsEric Graham also uses and endorses Copy Oracle. Here is the link to his evaluation of Copy Oracle:
181 Round Test of Copy Oracle Copywriting SoftwareCheck out his blog. Read his conversion rate tests. Apply them to your own site. Profit. That's my advice regarding Eric Graham.
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