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Case Study: Headline Click Through Rate
If you join our blog announcement list, we will send you an email every time we post a new blog entry.
Those emails are very simple and all are identical except for the subject line and the link to the blog entry.
That link is tracked. That means we have data on the average click through rate of each blog title.
Is that useful information?
For us, we can use that information to guage your interest in different topics and the work of different authors (based only on their headlines since you don't see the author name or the actual blog article until after you click and these stats are registered).
Because we run things a little differently here, we share that information with you. How can you use it?
How about for writing better headlines for your own blog or subject lines for your own emails.
Getting your readers to click the link in your emails is critical. The subject line is critical to getting them to even open the email. This list helps you understand the kinds of headlines that make people open the email and click to get more information.
Without further introduction, here is the list:
As I mentioned. We do things a little differently here. That list isn't static. Check back tomorrow and you will see that this blog post has magically changed!
Pretty cool; huh?
yuichi says:
Yeah, but what does that mean you have over 100% CTR?
Are you counting visitors coming back to click on the link several times in total?
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